Brand Feature: Activewear, an Eco-Friendly Brand
The Fashion Industry isn’t typically the first thing that comes to mind when you think about pollution. Our minds usually draw to more obvious things like oil and smog. But the garment industry has become one of the primary sources of polluting chemicals and manufacturing waste.
Brands like Activewear have made huge conscious efforts to change the narrative in our industry. Using a special polyester that comes from recycled water bottles (RPET is the technical name), each Activewear garment contains the equivalent of approximately 3 water bottles.
Activewear has a strong dedication to environmentalism, they source only sustainable cotton from producers that optimize water use, improve soil health, and put a focus on growing in places that preserve natural habitats.
As part of the Better Cotton Initiative, Activewear helps cotton farmers learn sustainable farming practices so they can improve the global supply chain using these practices. Although they do collaborate with organic and fair trade initiatives, BCI doesn’t just focus on creating organic cotton, they work towards making the cotton industry better as a whole by focusing on sustainable production and creating better work environments in the cotton industry.
Activewear heather fabrics are made using their ColorZen technology which allows fabrics to be dyed using 90% less water, 75% less energy, and 95% fewer chemicals. Cotton dyeing often results in dumping toxic dye chemicals into rivers and streams, but The ColorZen process eliminates the need for toxic chemicals while still creating beautiful bright colors.
One of Activewear most unique garment offerings is the ability to add RFID technology to items from their Ultimate Tee collection. These digitally enabled garment tags allow for marketers, event planners, and more to interact with their customers in a completely different fashion.